EaseMy Trip IPO

IPO Details:

Price Band: 186-187

Cutoff Price: 187

About Company:

EaseMy Trip is ranked second among the Key Online Travel Agencies in India in terms of booking volume in the nine months ended December 31, 2020.

According to the CRISIL Report, the company was the only profitable online travel agency among Key Online Travel Agencies in India in Fiscals 2018, 2019 and 2020 and recorded the highest growth of gross booking revenues among Key Online Travel Agencies in India with a CAGR of 47% during Fiscal 2018 to Fiscal 2020.

CRISIL Report: The share of online penetration of the Indian travel industry is expected to increase to approximately 67% to 68% in Fiscal 2023, supported by growth in online transactions because of the COVID-19 pandemic. In addition, factors, such as user-friendly interface and higher discounts, are expected to contribute in growth of online travel agencies with the share of online travel agencies in the total online ticketing industry, in terms of value, expected to reach approximately 58% to 60% by Fiscal 2023, based on gross booking revenues.

Competitive Strengths:

1. One of the leading online travel agencies in India with a customer focused approach, including the option of no-convenience fee

2. Consistent track record of financial and operational performance with lean and cost efficient operations

3. In-house advanced technology and analytics capabilities

4. Wide distribution network supported by a hybrid platform

5. Well-recognized brand with a targeted marketing strategy

6. Experienced management team with an established track record

Strategies:

1. Capitalize on travel industry growth opportunities

2. Focus on expanding our hotel and holiday packages, and railway ticketing operations

3. Leverage existing travel agent network in Tier II and Tier III cities and focus on corporate business to grow the business

4. Continue to invest in technology and product development capabilities

5. Continue to enhance cross-selling opportunities and promote the brand.

Financial Performance:

Blue Bar is Revenue, Red Bar is Net Profit, Yellow Bar is EPS

Objects of the Issue:

The objects of the Offer are to achieve the benefits of listing the Equity Shares on the Stock Exchanges and for the sale of Equity Shares by the Promoter Selling Shareholders. The Offer being only an Offer for Sale and Company will not receive any proceeds from the Offer.

Peers Comparison:

Directly there are no listed competitors of EaseMy Trip directly but IRCTC is also involved in the similar business. So we compared fundamentals of both the companies:

My view: Pandemic had huge negative impact on tourism business which is evident from IRCTC business but the future prospect seems positive based on CRISIL report and once this pandemic ends. Overall, the business is fully digital and it would possess good premium. I am applying for the IPO because of decent grey market premium.

Do visit this blog and the link after 6pm to get updated details on grey market premium and subscription details.

Grey Market Premium:

Subscription Details:

Allotment Status: Link

Listing Status:

Disclaimer: Views are shared for educational purpose. Please consult your financial advisor or planner before taking any action based on the views or facts shared on this blog.

I hope you all will like the summary of the EaseMyTrip IPO. Please like and share with others too so that they can gist of this IPO.

Thanks You all for giving your precious time to read this blog.